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Freshco

Branding, Print Design

Brand created for the master’s degree final project.

It uses the illustrations of Antonio Valenzuela, a graphic designer and illustrator from Malaga, who needed a fashion brand and came to our marketing company.

All fictitious, as the brand was never created.

Freshco’s garments are shirts and t-shirts of the highest quality. With hand-drawn illustrations, they create unique, simple and elegant designs for those who love things well made, taking care of the smallest detail.

Freshco is exclusively online, making orders throughout the national territory.

The logo for Freshco features a continuous line forming the brand name, resembling a brush stroke without lifting from the paper. The style is slim, attractive, and uncluttered, using a simple color palette.

With pencil-like lines, watercolour backgrounds and the calligraphic typography used in the logo, it creates a very artistic image that provides a homogeneous style across its applications.